Check out this video on creating type areas and paths in Illustrator. This uses more than just text boxes. You can adjust the font, color and area using the area type tool.
Type in a path tool is cool to create invisible tracks to have text follow. Activate the path and start typing!
This is a tutorial video from Sessions Online Schools of Art & Design's "Illustrator Basics" course. Part of Sessions' Graphic and Marketing Design certificate programs.